Content Marketing Specialist

About This Role

Shape the voice of Workium and create compelling content that educates, inspires, and converts. You will produce a wide range of content—from in-depth immigration guides to engaging social media posts—that helps people understand their relocation options and positions Workium as the trusted authority in international mobility.

Responsibilities

• •Develop and execute a comprehensive content strategy aligned with business goals, SEO objectives, and audience needs
• •Write and edit high-quality blog posts, long-form guides, email campaigns, and website copy
• •Create engaging social media content across LinkedIn, Instagram, Facebook, and emerging platforms
• •Produce video scripts, podcast outlines, and multimedia content that brings relocation stories to life
• •Conduct keyword research and implement SEO best practices to improve organic search visibility
• •Interview clients and partners to develop compelling case studies, testimonials, and success stories
• •Collaborate with designers to create visually appealing content assets and infographics
• •Manage the content calendar, ensuring consistent publishing across all channels
• •Analyze content performance metrics and use data to optimize strategy and improve results
• •Stay current with immigration news, policy changes, and industry trends to ensure content accuracy and relevance

Requirements

• 2+ years of experience in content marketing, journalism, or copywriting with a strong portfolio of published work
• Exceptional writing and editing skills in English with ability to adapt tone for different audiences and formats
• Strong understanding of SEO principles, keyword research, and content optimization techniques
• Experience with content management systems (WordPress, Webflow) and marketing automation platforms
• Proficiency with analytics tools (Google Analytics, social media insights) to measure and report on content performance
• Basic design skills and familiarity with tools like Canva, Figma, or Adobe Creative Suite
• Video editing experience or willingness to learn (Premiere Pro, Final Cut, or similar)
• Self-motivated with excellent project management skills and ability to meet deadlines
• Genuine interest in immigration, travel, global careers, or international mobility topics